Color is back in a big way, according to PPG Pittsburgh Paints’ color forecast for home décor in 2011-2012. Homeowners will gravitate towards bold, bright, bodacious color in the home, instead of the predominant grays and beiges of past years. The company’s color experts see a renewed focus on individual expression, manifested in such highly personal color choices as lipstick red, aqua, and poetic blue. These are just a few of the 20 paint colors presented in four new “Wow Color Now” palettes from PPG Pittsburgh Paints’ The Voice of Color® program, which sets the stage for a vibrant 2011 and 2012.
“The mood today is one of triumph over adversity,” says Dee Schlotter, Brand Manager, The Voice of Color, PPG Pittsburgh Paints. “Despite the challenges that Americans have faced recently, our need to succeed prevails. It’s a triumph of the individual and of personal expression, and there’s no better way to express yourself than with the trans-formative power of color in your home.”
Two societal trends are driving these trends in color, says Schlotter. The first is a new level of consumer sophistication as design becomes democratized, aided by people’s ever-increasing ability to decipher and disseminate information in real-time.The second is the quest for authenticity in a world where knock-offs are pervasive and instantaneous.
“The home is becoming a lab for new technologies and new looks,” says Schlotter. “We keep what works, and start over when it doesn’t. But always, the search is on for what’s real and honest.”
Because a trend is never about just one color but rather about all the colors in a room or space, Schlotter notes, The Voice of Color creates signature five-color card that expresses the mood of each new palette and offers colors for paint, fabrics, flooring and accessories.
myvoiceofcolor.com
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When will the dealers see the new 2011-2012 new colors and are we going to get a new calendar?? The one from last year was absolutely beautiful and really bumped that we don’t have one for this year !!