The Four Faces of Green

Eco for Every Individual: Now that the western world seems to be accepting eco-products and the issues of sustainability with open arms, we are well on our way to a new era. Thankfully, the stigma that has always accompanied the word “eco-consumer” (a stereotype that conjures up images of hippie-esque individuals living off the land) has since dissipated. However, it appears that one little false stereotype remains; the misnomer that when it comes to consumerism, eco is synonymous with ethical. If you look closely at our society, study its’ people, and follow its’ heartbeat, you’ll find that there are different categories of eco-consumers with unique buying philosophies and habits that suit their particular lifestyle. And hold on to your bamboo hat – not all of these people are buying eco to be ethical.